Action Web Design

Google Analytics

What do your customers want from you? How can you best attract more new prospects? Which of your advertising and offers are getting you sales (and which are a waste of your resources)? What missed opportunities could you be cashing in on?

The answers to these questions, and many more, are all available right now with Google Analytics. Analytics takes the guesswork out of improving your online efforts, saving you time and money, and getting you results, faster.

You still have access to standard statistics as part of your hosting package. However Google Analytics does so much more. It provides detailed and very useful website reports, all presented in a very easy to read format.

Main Features

Learn which online marketing initiatives are cost effective

See how visitors actually interact with your site and track where they went. Which are the most popular pages? Why are they popular?

View in-depth Graphs that show everything happening on your website. Click on the graphs for more detail or use the navigation options on the left side of the page.

You can still access your standard hosting stats for comparison purposes.

Some of the Best Features:

  • New vs Returning - the percentage of new visitors as opposed to repeat visitors. What is bringing them back?
  • Keywords - a list of search keywords people are using to reach your website via search engines. You can pack your site with these keywords to attract more visitors
  • Map Overlay - world map showing where your visitors come from (with percentages). Are you reaching your target market?
  • Depth of Visit - the number of pages people looked at on your website
  • Top Landing Pages - pages where visitors entered your website.
  • Entrance Paths - choose a page on your website to see where visitors ended up
  • Content by Title - the most viewed pages and posts on your site. My personal favourite.
  • Export Reports - download any report in Acrobat or Excel format
  • Site Overlay (under Content).
    Clicking on Site Overlay shows your website with a percentage text next to any element which can be clicked on such as navigation buttons, text links etc.  You can use these to see where people click from each page on your website.Very clever!

Privacy:

Please note that you are providing Google with all the visitor and usage information for your website. Some e-commerce sites may prefer to keep this important data private.

Please confirm your acceptance of these privacy issues before we commence work on your site.

How it Works
  1. If you don't already have one, set up a new free Google Account. Just ask us how if you are not sure
  2. Please email the email address and password you used for the Google account to info@actionweb.co.nz and let us know which pages (or all pages) you want to track
  3. We will install the Google Tracking code on the specified pages on your website and advise you when it is done.
  4. We will provide help on checking your Google Analytics statistics
Contact Us to have Google Analytics set up on your website

 

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